Personality System

In 1928, psychologist Dr. William Moulton Marston published the book "The Emotions of Normal People", developing what we know and use today as the DISC Personality System.

The system centres on four different behavioural traits: dominance, influence, steadiness, and compliance and ultimately went on to be validated during his studies at Harvard University. Today, this system is one of the most widely used for business applications worldwide.



Decision- Makers, Direct in Communication, Risk- Takers, Competitive, Goal & Results-Oriented, Innovative, Challenges the Status Quo



Outgoing, Welcoming, Enthusiastic, Optimistic, Impulsive, Persuasive, Emotional, Encourager of Others, Creative Problem Solver, Influential



Stable, Reliable, Values Safety & Security, Sympathetic to Others, Team Player, Non-Confrontational, Peacemaker, Loyal, Patient, Consistent



Accurate, Conscientious, Systematic, Organised, Analytical, Fact-Finder, Even-Tempered, Methodical, Thorough, High-Standards

These styles are not black or white. Each of us has some (high and low) of each of these traits within our personality, and it's that unique combination which creates the DISC Personality Style.

has a huge number of positive applications, here are just a few:

  • Coaching - When you understand the DISC style of your clients, you can better understand how to build immediate rapport with them and go on to deliver coaching sessions in a manner that will resonate with them regardless of their style.
  • Hiring & Talent Management - The DISC System can be a powerful and helpful tool when hiring the right person for your job vacancy. It is used as part of the recruitment process and can suggest how an individual might go about the job, how they could work as part of a team, how they may approach challenges. Helping you select an individual who has the personality to succeed in a position, gaining an insight into the management style they may respond to, understanding the potential best environment for them to work in will help increase the chances of a successful placement and in-out experience, is proven to decrease turnover.
  • Team Building - By understanding the styles of each person in a team, communication can be increased, which leads to improved morale, productivity, sharing information, and efficiency in projects.
  • Leadership Development - By training leaders in behavioural awareness, effective leadership can be achieved. This includes leaders working to their strengths and to the strengths of those on their team, understanding what motivates others, improving communication.
  • Sales Training - Personality and communication are key when building rapport with a client. By being able to understand one's own natural selling style and predicting that of the client, communication and transfer of information can be adapted to better meet the client's needs and effectively maximize results.

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