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Our Life, Personal Performance Coaching Diploma (to give it its full name!) is our flagship online course designed and delivered by professional coaches, and endorsed by accrediting bodies including the International Coaching Federation (ICF) and the Continued Professional Standards Office (CPDSO).
It is our most popular life coaching course as it enables our graduates to work as professional life coaches across the broadest fields. These range from setting up a business and working one-to-one with individuals, branching out with larger groups, or being hired or employed by businesses and corporations to coach their employees. Alternatively, many of our students’ study with us because they want to add to their skill set and expand their current career options. All these avenues are available to you through our Life Coaching Diploma, the keystone of all our courses.
With our programme, which thousands of students have now qualified through, you will learn the fundamentals of life coaching so you can coach anyone, at any level, discover your niche, and even set up your own full or part time coaching business. We train you in the ethics, theories, and models that underpin life coaching. We equip you with time-tested and cutting-edge skills and strategies so you can become the best coach you can possibly be for your clients, no matter what their needs or coaching preference.
On the course you will also meet the other students who are qualifying alongside you, students who embrace a culture of support for their fellow students.
We respectfully encourage you to enter into this hugely beneficial support network throughout your coaching journey and beyond. Many of our coaches are a testament to this ethos and have created coaching support networks live face to face, and live virtual and we have seen these go from strength to strength.
We also go one step further at The Coaching Academy, because our motto is to help you develop a ‘coaching heart with a commercial mind’. We know some new coaches prefer to be guided through the process of taking their first steps into setting up their businesses, so we help with the fundamentals of this via our business in a box option. We sincerely want to see all our students succeed in whatever success means to them, and we encourage all to stay in contact with us after they have graduated through our online, global coaching community.
When you enrol on our life coaching course, the courier will deliver your training materials within a few days, including workbooks that are packed with resources and thought-provoking exercises. You will also be able to access our Online Learning Portal where you can book onto all our training sessions and find a wealth of resources including videos, sample documents for your future business and record sheets for your progress.
The virtual training aspect of our course is broken up into six live, interactive modules where you will learn about the fundamentals of life coaching.
Training sessions are held on various dates and times, and you can book in advance to effectively fit the training into your existing schedule.
We call our live training modules, accelerator trainings as they literally accelerate your learning and your path to becoming a successful, confident, professional coach. Find out more about the content of the six modules here.
‘The strongest case for following the GROW sequence with powerful coaching questions is that it is simple, flexible, and it works.’ Sir John Whitmore, co-creator of the GROW model
The GROW model is one of the many tools we teach at The Coaching Academy and is the framework for your coaching sessions. It helps the coach structure the session, moving seamlessly between the four stages, and enables the client to identify their goal and the necessary steps to achieving it.
The ‘GR’ accelerator days are six hours of live online webinars covering the first two stages of the model: Goal and Reality. As with all our accelerator days, the course is run by one of our many experienced trainers (who all own successful coaching businesses) and this will be a chance for you to learn from the experts about goal setting and the first step of helping your clients achieve them.
The first part of the accelerator sessions will cover the essentials for helping your client set goals that are positively framed and challenging enough to be inspirational. Life coaching is all about setting and attaining goals – if there aren’t any goals, then it isn’t coaching. We will therefore teach you how to help a client gain a clear idea of what they want. Through asking questions a skilled coach can shift a client’s attention towards setting positive impactful goals.
The second part of the accelerator day will cover your client’s current situation and the lens through which they look at life, known as the Reality section of the GROW model. With your help, the client can objectively explore their strengths, any support they might have, and any obstacles they may face. This is where the concept of deep questioning is introduced. You will learn about sequencing questions, challenging questions, slide-by questions, and the value of expertly summarising the client’s own words, reflecting back to them what you have heard. You can then challenge their assumptions or judgements, and this is where the magic happens!
Your learning on the accelerator days will be supported by a workbook on the topic. In this are exercises to help you assess your own life and the many goals you might want to achieve. As coaches we must also set goals to move forward in our lives and inspire others to do the same. We will therefore introduce you to the ‘Be, Do, Have’ tool that allows you to identify all your potential goals and filter them down into the ones that are most important to you. The workbook will also introduce the different types of questions needed to focus your client’s attention on their current situation and reflect on their past successes.
During the accelerator sessions you will have several opportunities to work in small groups with the other students to discuss your learning around goal setting and attainment. There will also be opportunities to feed your discussions back to your trainer and ask relevant questions at the end, as there will be in all of the modules.
Advanced GROW 'GR' covers the following topics:
‘...options are evaluated, obstacles are removed and actions established which are specific, measurable and time-bound with supporters identified and a review scheduled.’ Graham Alexander, author of SuperCoaching
The last two stages in the GROW model are ‘OW’, which stand for Options and Way Forward. During six hours of live online webinars an experienced coach will introduce the skills you will need to help your client consider all the possible routes to achieving their goal and then narrow them down to specific actions they will take.
Now that your client has set a goal and is aware of their present situation, they must consider all the possible paths they could take to achieving that goal. Using purposeful and insightful questions you will learn how to fire up your client’s imagination, which will enable them to explore all possible avenues. The more options, the better! Your trainer will then introduce the techniques used to rank and filter all these options, resulting in your client selecting the actions they will be motivated to take.
Your learning will be enhanced by the workbook on this module where you will find out how to frame questions, so they are open rather than closed, and also the power of hypothetical and challenging questions. You will also be introduced to limiting beliefs and apply these to your own experiences.
These accelerator days are an engaging blend of the creative, brainstorming side of coaching, and the pragmatic, solutions-focused element. When combined, they will ensure your client is motivated to take action and is ready to move to the next step on their journey. During your training you will have a chance to speak with other students in small groups so you can discuss your learning around the final two stages of the GROW model.
Advanced GROW 'OW' covers the following topics:
‘Seek first to understand and then to be understood.’ Dr Stephen R. Covey, author of 7 Habits of Highly Effective People
The skills learnt in these six hours of live, online training support the framework of the GROW model. We cannot only have a structured coaching session – we also need additional skills to strengthen the relationship between us and our client. Your experienced trainer will help you explore the difference between empathy and sympathy, introduce you to ‘active listening’ and how to respond to clients in a truly non-judgemental manner.
During this training you will also think about how to challenge a client’s assumptions, helping them to develop a greater awareness of themselves and their actions. You will also look at the technique of reframing – a vital tool that allows us to consider a whole new perspective.
Emotional clients can be a major challenge for even experienced coaches. As you coach clients though key life challenges it is not surprising that emotions can be stirred – and dealing with this sensitively but also with boundaries in place is crucial. Your trainer will teach you some vital techniques for dealing with client’s emotions, and the importance of the coach retaining control of their coaching sessions.
Your learning will also be supported by the workbook on this topic, where you will explore how your choice of language can help you build rapport with your client. Through several exercises you will consider the power of tempo and tone, the impact of sensory language and how listening is a skill that we can all improve.
During the accelerator sessions, and after being introduced to the skills surrounding ‘active listening’, you will have the opportunity to practise this new technique with other students in small groups.
Empowering the Coaching Relationship covers the following topics:
‘The self-knowledge that results from DISC will have an immediate and profound impact on your ability to understand, communicate and work with others.’ Bev James, CEO of The Coaching Academy and author of ‘Do it! Or Ditch it.’
Would you like to be able to understand people in minutes rather than months? How much would your coaching improve if you had a greater understanding of your client’s perspective and how best to communicate with them? Would you like to know what drives you and why you react to situations in a certain way? All of this can be done with the help of DISC.
During your six hours of live online webinars, you will be introduced to the personality profiling tool known as DISC. Your experienced trainer will guide you through the four DISC personality types and provide you with the skills to give you a firm foundation in using it in all areas of your life. DISC profiling is also an invaluable coaching tool as it will enable you to quickly build rapport with your clients.
It is also beneficial to understand your own DISC profile when it comes to setting up your own business or using your coaching skills in the workplace. DISC isn’t about organising people into neat boxes and then asking them to keep to certain jobs or expectations. Instead, all the DISC profiles can achieve any goal they set their heart on, it is the way in which they will successfully tackle these goals that will be explored and clarified. Once we are aware of what makes us feel comfortable and what challenges us, we can understand how best to utilise our innate skills and be alert to what we might need to work on.
The DISC workbook supports this understanding by enabling you to assess your own DISC profile and what this means about your personality traits, drivers, preferred communication style and strengths. This will help you both personally, with friends and family, as well as professionally, as part of your coaching career. You will also have time during the sessions to discuss the different personality styles with the other students on the module in smaller groups.
Introduction to DISC personality profiling covers the following topics:
‘Amateurs practise till they get it right. Professionals practise till they can’t get it wrong.’ Peter Thompson, business growth strategist
At The Coaching Academy our belief is ‘coaching heart, commercial mind’. If you want to set up a successful coaching business these six hours of live online accelerator days will help you take your first steps into the practical side of working as a coach. New coaches need the theory behind coaching, but they also require practical advice on how to engage and secure clients too.
Your trainer, who will have their own successful coaching business, will share tips on how to navigate the steps between enquiries and contracts. This will include how to explain what coaching is so that clients will want to sign up with you straight away, how to deal with enquiries, what information you should provide to potential clients and contracting.
We will also cover how to run a successful intake session, whether you should charge for it and how to ensure your client stays ‘on topic’ during this first session. Your experienced trainer will also cover what paperwork you will need, how to structure several sessions and whether your client would benefit from completing exercises in between sessions. There will also be the opportunity to discuss your findings with the other coaching students in smaller groups.
All your learning will be supported by a workbook on this topic that will cover the qualities of a good coach and the exercises needed for you to assess your own skills in these areas. There are also practical tips and tools for the intake session, and exercises to help strengthen your focus during your coaching sessions and remove all external and internal distractions.
The Practicalities of Getting Going as a Coach covers the following topics:
‘The most important opinion a person will ever hold is the one that they hold about themselves.’ Anthony Robbins, personal development expert
How important are our values when it comes to goal setting? How do our beliefs hold us back or help us to achieve our goals? Both of these questions need answering because at the core of every goal is a value, and inside every client are the beliefs they hold.
During these accelerator sessions you will have six hours of live, online webinars that begin by defining values and beliefs and the significant role they play in forming a client’s mindset. Values are important as many people are unaware of their true values and these must align with their goal, or they won’t be motivated to complete them. Beliefs are equally important because if we hold limiting beliefs about our capabilities, we won’t be confident that we can achieve our goals.
Your experienced trainer will explain the techniques needed to raise your client’s awareness of their own true values. Through our training, you will gain the confidence to challenge your client’s thinking, enabling them to turn their limiting beliefs into more empowering thoughts and subsequently, behaviours. A crucial aspect of this module is the growing sense of your own confidence to deliver real change both for yourself and for those you are coaching. You will also have the opportunity to discuss how limiting beliefs can hold us all back with the other students in smaller groups.
Your learning will be supported by the module workbook, which contains all the necessary exercises to discover your own driving values and how they impact the choices you make. Similarly, there are exercises to help you recognise which of your own beliefs might be holding you back. The identification of limiting beliefs is often one of the most powerful experiences for new coaches taking our Life Coaching diploma.
Values and Beliefs covers the following topics:
‘The strongest case for following the GROW sequence with powerful coaching questions is that it is simple, flexible, and it works.’ Sir John Whitmore, co-creator of the GROW model
The GROW model is one of the many tools we teach at The Coaching Academy and is the framework for your coaching sessions. It helps the coach structure the session, moving seamlessly between the four stages, and enables the client to identify their goal and the necessary steps to achieving it.
The ‘GR’ accelerator days are six hours of live online webinars covering the first two stages of the model: Goal and Reality. As with all our accelerator days, the course is run by one of our many experienced trainers (who all own successful coaching businesses) and this will be a chance for you to learn from the experts about goal setting and the first step of helping your clients achieve them.
The first part of the accelerator sessions will cover the essentials for helping your client set goals that are positively framed and challenging enough to be inspirational. Life coaching is all about setting and attaining goals – if there aren’t any goals, then it isn’t coaching. We will therefore teach you how to help a client gain a clear idea of what they want. Through asking questions a skilled coach can shift a client’s attention towards setting positive impactful goals.
The second part of the accelerator day will cover your client’s current situation and the lens through which they look at life, known as the Reality section of the GROW model. With your help, the client can objectively explore their strengths, any support they might have, and any obstacles they may face. This is where the concept of deep questioning is introduced. You will learn about sequencing questions, challenging questions, slide-by questions, and the value of expertly summarising the client’s own words, reflecting back to them what you have heard. You can then challenge their assumptions or judgements, and this is where the magic happens!
Your learning on the accelerator days will be supported by a workbook on the topic. In this are exercises to help you assess your own life and the many goals you might want to achieve. As coaches we must also set goals to move forward in our lives and inspire others to do the same. We will therefore introduce you to the ‘Be, Do, Have’ tool that allows you to identify all your potential goals and filter them down into the ones that are most important to you. The workbook will also introduce the different types of questions needed to focus your client’s attention on their current situation and reflect on their past successes.
During the accelerator sessions you will have several opportunities to work in small groups with the other students to discuss your learning around goal setting and attainment. There will also be opportunities to feed your discussions back to your trainer and ask relevant questions at the end, as there will be in all of the modules.
Advanced GROW 'GR' covers the following topics:
‘...options are evaluated, obstacles are removed and actions established which are specific, measurable and time-bound with supporters identified and a review scheduled.’ Graham Alexander, author of SuperCoaching
The last two stages in the GROW model are ‘OW’, which stand for Options and Way Forward. During six hours of live online webinars an experienced coach will introduce the skills you will need to help your client consider all the possible routes to achieving their goal and then narrow them down to specific actions they will take.
Now that your client has set a goal and is aware of their present situation, they must consider all the possible paths they could take to achieving that goal. Using purposeful and insightful questions you will learn how to fire up your client’s imagination, which will enable them to explore all possible avenues. The more options, the better! Your trainer will then introduce the techniques used to rank and filter all these options, resulting in your client selecting the actions they will be motivated to take.
Your learning will be enhanced by the workbook on this module where you will find out how to frame questions, so they are open rather than closed, and also the power of hypothetical and challenging questions. You will also be introduced to limiting beliefs and apply these to your own experiences.
These accelerator days are an engaging blend of the creative, brainstorming side of coaching, and the pragmatic, solutions-focused element. When combined, they will ensure your client is motivated to take action and is ready to move to the next step on their journey. During your training you will have a chance to speak with other students in small groups so you can discuss your learning around the final two stages of the GROW model.
Advanced GROW 'OW' covers the following topics:
‘Seek first to understand and then to be understood.’ Dr Stephen R. Covey, author of 7 Habits of Highly Effective People
The skills learnt in these six hours of live, online training support the framework of the GROW model. We cannot only have a structured coaching session – we also need additional skills to strengthen the relationship between us and our client. Your experienced trainer will help you explore the difference between empathy and sympathy, introduce you to ‘active listening’ and how to respond to clients in a truly non-judgemental manner.
During this training you will also think about how to challenge a client’s assumptions, helping them to develop a greater awareness of themselves and their actions. You will also look at the technique of reframing – a vital tool that allows us to consider a whole new perspective.
Emotional clients can be a major challenge for even experienced coaches. As you coach clients though key life challenges it is not surprising that emotions can be stirred – and dealing with this sensitively but also with boundaries in place is crucial. Your trainer will teach you some vital techniques for dealing with client’s emotions, and the importance of the coach retaining control of their coaching sessions.
Your learning will also be supported by the workbook on this topic, where you will explore how your choice of language can help you build rapport with your client. Through several exercises you will consider the power of tempo and tone, the impact of sensory language and how listening is a skill that we can all improve.
During the accelerator sessions, and after being introduced to the skills surrounding ‘active listening’, you will have the opportunity to practise this new technique with other students in small groups.
Empowering the Coaching Relationship covers the following topics:
‘The self-knowledge that results from DISC will have an immediate and profound impact on your ability to understand, communicate and work with others.’ Bev James, CEO of The Coaching Academy and author of ‘Do it! Or Ditch it.’
Would you like to be able to understand people in minutes rather than months? How much would your coaching improve if you had a greater understanding of your client’s perspective and how best to communicate with them? Would you like to know what drives you and why you react to situations in a certain way? All of this can be done with the help of DISC.
During your six hours of live online webinars, you will be introduced to the personality profiling tool known as DISC. Your experienced trainer will guide you through the four DISC personality types and provide you with the skills to give you a firm foundation in using it in all areas of your life. DISC profiling is also an invaluable coaching tool as it will enable you to quickly build rapport with your clients.
It is also beneficial to understand your own DISC profile when it comes to setting up your own business or using your coaching skills in the workplace. DISC isn’t about organising people into neat boxes and then asking them to keep to certain jobs or expectations. Instead, all the DISC profiles can achieve any goal they set their heart on, it is the way in which they will successfully tackle these goals that will be explored and clarified. Once we are aware of what makes us feel comfortable and what challenges us, we can understand how best to utilise our innate skills and be alert to what we might need to work on.
The DISC workbook supports this understanding by enabling you to assess your own DISC profile and what this means about your personality traits, drivers, preferred communication style and strengths. This will help you both personally, with friends and family, as well as professionally, as part of your coaching career. You will also have time during the sessions to discuss the different personality styles with the other students on the module in smaller groups.
Introduction to DISC personality profiling covers the following topics:
‘Amateurs practise till they get it right. Professionals practise till they can’t get it wrong.’ Peter Thompson, business growth strategist
At The Coaching Academy our belief is ‘coaching heart, commercial mind’. If you want to set up a successful coaching business these six hours of live online accelerator days will help you take your first steps into the practical side of working as a coach. New coaches need the theory behind coaching, but they also require practical advice on how to engage and secure clients too.
Your trainer, who will have their own successful coaching business, will share tips on how to navigate the steps between enquiries and contracts. This will include how to explain what coaching is so that clients will want to sign up with you straight away, how to deal with enquiries, what information you should provide to potential clients and contracting.
We will also cover how to run a successful intake session, whether you should charge for it and how to ensure your client stays ‘on topic’ during this first session. Your experienced trainer will also cover what paperwork you will need, how to structure several sessions and whether your client would benefit from completing exercises in between sessions. There will also be the opportunity to discuss your findings with the other coaching students in smaller groups.
All your learning will be supported by a workbook on this topic that will cover the qualities of a good coach and the exercises needed for you to assess your own skills in these areas. There are also practical tips and tools for the intake session, and exercises to help strengthen your focus during your coaching sessions and remove all external and internal distractions.
The Practicalities of Getting Going as a Coach covers the following topics:
‘The most important opinion a person will ever hold is the one that they hold about themselves.’ Anthony Robbins, personal development expert
How important are our values when it comes to goal setting? How do our beliefs hold us back or help us to achieve our goals? Both of these questions need answering because at the core of every goal is a value, and inside every client are the beliefs they hold.
During these accelerator sessions you will have six hours of live, online webinars that begin by defining values and beliefs and the significant role they play in forming a client’s mindset. Values are important as many people are unaware of their true values and these must align with their goal, or they won’t be motivated to complete them. Beliefs are equally important because if we hold limiting beliefs about our capabilities, we won’t be confident that we can achieve our goals.
Your experienced trainer will explain the techniques needed to raise your client’s awareness of their own true values. Through our training, you will gain the confidence to challenge your client’s thinking, enabling them to turn their limiting beliefs into more empowering thoughts and subsequently, behaviours. A crucial aspect of this module is the growing sense of your own confidence to deliver real change both for yourself and for those you are coaching. You will also have the opportunity to discuss how limiting beliefs can hold us all back with the other students in smaller groups.
Your learning will be supported by the module workbook, which contains all the necessary exercises to discover your own driving values and how they impact the choices you make. Similarly, there are exercises to help you recognise which of your own beliefs might be holding you back. The identification of limiting beliefs is often one of the most powerful experiences for new coaches taking our Life Coaching diploma.
Values and Beliefs covers the following topics:
We have made our fees simple and easy to understand. Each diploma has an enrolment fee of £3,997+VAT. If you are self-funding or funding your enrolment through a small business, then there is a bursary that can take your fees down to as little as £2,997+VAT.
We ask that you attend a set number of training days, carry out a minimum number of coaching sessions and submit recordings of five of them for assessment. There is also a short, written assessment at the end of the course.
You can start your studies at any time, there is never a wait to start your coaching journey. Most of our students qualify within nine and eighteen months.
This varies from student to student depending on how much reading they wish to do around the core modules and the time they have given themselves to complete the course. We recommend that all our students put aside around three hours a week for their studies, but it is up to you to decide how to do this. We want this to be an enjoyable experience rather than pressurised!
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