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Getting visible: A marketer's approach to building your coaching business
Most new coaches struggle to know where to focus their marketing, often spreading themselves too thin across multiple channels. This session explores how to choose the right marketing approach for your business, create lead magnets that attract ideal clients, and build a visibility strategy that feels authentic, sustainable, and effective, without following someone else's playbook.
Join your host Sharon Lawton for another Coaching Conversation with Jenny Mueller, Mindset Coach & Business Mentor, and TCA graduate.
Most new coaches don't know where to position themselves - coaching directories, LinkedIn, Instagram, maybe a newsletter - so they end up trying a bit of everything, or nothing at all.
There are now nine categories and over 40 marketing channels to choose from, and the list grows every year.
Jenny spent 10+ years in marketing and product management at Expedia, M&S and HubSpot, where she built global multi-channel campaigns plus the marketing tools (forms, campaigns) businesses use to attract and convert leads.
She qualified at The Coaching Academy in 2023 and went full-time in her coaching & mentoring business in March this year.
In this conversation, she'll show you how marketing actually works when you're a team of one - and why the hardest part of getting visible usually isn't the tactic.
In this coaching conversation, you will learn:
● How to best choose your marketing channels (without fitting yourself into someone else’s playbook)
● What a lead magnet (freebie) actually needs to do to bring the right people in
● Why strategy alone isn't enough, and what getting visible asks of you beyond the marketing
Tuesday
13th October 2026 at 12:00pm
With Sharon Lawton