Creating a social media strategy for your life coaching business

Creating a Social Media Strategy for Your Life Coaching Business

Many life coaches post on social media only to hear crickets. The key to making social media work for your coaching business lies in having a clear, structured strategy. In this guide, you’ll learn step-by-step how to create a social media strategy to grow your life coaching business, attract clients, and build long-term visibility.

Why Social Media Matters for Coaches

Coaches already have transferable skills—like goal setting, active listening, and empathy, that can make marketing more natural. Just as you help clients define their vision, you also need clear goals for your online presence. Social media becomes far more effective when guided by a strategy instead of guesswork.

8 Steps to Create a Social Media Strategy for Your Coaching Business

1. Define Your Goals and Objectives

Start with your “why.” Do you want to:

• Increase brand awareness?
• Connect with your ideal audience?
• Drive traffic to your website or email list?
• Promote coaching services?

Action: Write down your specific goals. For example, “Gain 500 new Instagram followers in three months” or “Increase website traffic by 25% this quarter.”

2. Understand Your Ideal Audience

Knowing who you want to reach is essential. Go beyond demographics—focus on how your audience feels, what problems they face, and what solutions they’re seeking.

Action: Create audience personas. Include demographics, goals, challenges, and motivations. Give them names to make content creation more relatable.

3. Choose the Right Platforms

Not every platform is right for your business. Where does your audience spend time? For example:

• Instagram / TikTok: Great for visual storytelling.
• LinkedIn: Ideal for professional credibility and B2B networking.
• Facebook Groups: Community and engagement-driven.

Action: Focus on 1–2 platforms where your audience is most active instead of trying to be everywhere.

4. Identify Your Content Pillars

Content pillars are recurring themes you’ll consistently share. These create variety while keeping your message aligned.

Common coaching content pillars include:

• Education (tips, advice)
• Inspiration (success stories, quotes)
• Personal connection (your journey)
• Trust-building (testimonials, case studies)
• Promotion (programs, workshops)

Action: Choose 5–7 pillars and map each piece of content back to one.

5. Create a Content Calendar

Consistency is key to growth. Planning ahead prevents last-minute stress and helps you balance different types of content.

Action: Use Google Sheets, Trello, or a simple calendar. Mark holidays, events, and balance posts across your pillars.

6. Create Audience-Focused Content

Always come back to your audience personas. Speak their language, address their struggles, and highlight the transformation your coaching provides.

Action: Write content that answers:

• What problem are they facing?
• How do they feel now?
• How will they feel after working with you?

7. Engage with Your Audience

Social media is not just broadcasting, it’s networking. Building relationships turns followers into clients.

Action: Reply to comments, start conversations, use polls, and show genuine interest in your community.

8. Test and Measure Results

Data tells you what’s working. Review your analytics monthly and adjust your strategy.

Action: Track metrics such as follower growth, engagement rate, link clicks, and content reach. Treat results as feedback, not failure.

Frequently Asked Questions (FAQs)

What’s the best time to post on social media?

It depends on your audience. Check your platform analytics to see when your followers are online. For parents, avoid school-run hours; for professionals, post during lunch breaks or evenings.

How often should I post?

Consistency matters more than frequency. Post as often as you can sustainably manage. For growth, aim for 3–5 times per week, but even twice a week is better than inconsistency.

How do I make my content engaging?

Think of your post like a burger:

• Top bun (hook): Grab attention with a headline or image.
• Filling (message): Deliver valuable content.
• Bottom bun (CTA): Tell people what to do next (e.g., comment, share, click link).

Can I build a coaching business without social media?

Yes. However, many clients research coaches online before reaching out. Even a minimal social presence helps establish credibility and visibility.

Key Takeaways

• Start with goals, then define your audience.
• Choose platforms intentionally.
• Build content around clear pillars.
• Post consistently using a calendar.
• Prioritize engagement over vanity metrics.
• Use analytics to refine your approach.

With a clear strategy, social media becomes less overwhelming and more purposeful helping you grow your coaching business step by step.

If you would like to learn more about growing your coaching business, we run a series of Sales & Marketing Workshops for coaches - to find out more and to book your place please, visit our Online Coach Training Events calendar.

About Author: 

Saloni is our Social Media Manager at The Coaching Academy, but she’s also a Life Coach who qualified with The Coaching Academy and blends her digital marketing background with her coaching skills to support small businesses in implementing their marketing strategy without getting overwhelmed.