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How To Grow A Successful Coaching Business

The Coaching Academy Blog

Posted: May 2023

If you're a coach looking to grow your coaching business, there are several steps you can take to help you achieve that, whilst also increasing your visibility, building your credibility as a coach, and of course adding to your revenue. In this blog, we will delve deeper into each of these areas, offering practical advice and actionable strategies.

Today, I am excited to share with you six indispensable steps that will propel the growth of your coaching business to new heights. These proven strategies are designed to empower you with the knowledge and tools necessary to attract more clients, increase your revenue, and solidify your position as a respected authority in the coaching industry. 

By implementing these steps, you will not only enhance your visibility but also build a strong foundation of credibility and trust among your target audience. So, without further ado, let's dive into these transformative steps that will revolutionise the way you approach the growth of your coaching business.

How to grow your coaching business:  

  1. Define Your Ideal Client - Defining your ideal client is the first step to growing your coaching business. Who are you trying to help? What problems do they have that you can help them solve with coaching? What are their pain points? Once you have a clear picture of your ideal client, you can create content and marketing messages that resonate with them and address their needs.
  2. Develop Your Brand - Once you know your ideal client, it's time to develop your brand. Your brand is your unique identity and personality as a coach. It includes your values, mission, voice, and visual identity. A strong brand will help you stand out, build trust, and attract the right clients to your business.
  3. Create Valuable Content - Creating valuable content is one of the most effective ways to grow your coaching business. This could include blog posts, videos, podcasts, webinars, or social media posts. The key is providing your audience with valuable information, insights, and top tips to help them achieve their goals. Creating valuable content will help attract more followers, build authority in your niche, and establish yourself as the go-to coach in your niche.
  4. Build Your Email List - Email marketing is still one of the most effective ways to reach and engage your audience. That's why building your email list from day one is essential. Offer something of value in exchange for your audience's email address, such as a free eBook, a webinar, or a weekly newsletter. Then, use your email list to nurture your relationship with your audience, promote your services, and share your valuable content.
  5. Leverage Social-Media - Social media is a powerful tool for growing your coaching business. It allows you to reach a wider audience, connect with potential clients, and build your brand. Choose the social media platforms your ideal clients use most often together with the ones you feel most comfortable with, and focus on creating engaging content that resonates with them. Don't be afraid to experiment with different types of content, such as videos, images, or live streams and notice what works best for you and your audience.
  6. Offer High-Quality Services - Finally, offering high-quality services is crucial to growing your coaching business. Your clients are the lifeblood of your business, and their satisfaction is vital to your success. Ensure you deliver on your promises, providing value and helping your clients achieve their goals. When you offer high-quality services, your clients will become your biggest fans, and they'll also help you grow your business through word-of-mouth referrals they might make, and repeat business, too!

Growing a coaching business in requires strategy, creativity, and consistency. By defining your ideal client, developing your brand, creating valuable content, building your email list, leveraging social media, and offering high-quality services, you can attract more clients, build your authority, and increase your revenue. Keep these six steps in mind as you work to grow your coaching business.  

Success to you!

Reading Recommendations:

  • How To Get Paid for What You Know – Graham Cochrane
  • Talk Like TED - Carmine Gallo
  • Influence: The Psychology of Persuasion – Robert Cialdini
  • Do It or Ditch It – Bev James


Mike Blissett is a Coaching Academy Trainer, skills coach and professional speaker.  He trained with The Coaching Academy in 2003 and has been a team member since 2007 delivering our Life Coaching webinars. Mike also provides presentation skills coaching and training for people wanting to speak with more confidence and deliver more engaging, impactful presentations, including online meetings.  

If you would like to gain more insights to how to grow your coaching business, The Coaching Academy runs a number of Sales and Marketing Workshops, for example on topics such as Client Attraction - you can view and book upcoming dates here.  

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The Coaching Academy was established in 1999, and is now the world's largest coaching school.

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