The role of a Business Coach is to help business owners to improve their business through guidance, support and encouragement.
They help to improve their sales, marketing, management, team building and so much more. As part of our Mastery Series, Business Coach and TCA trainer, Adrian Webb will share his top tips for businesses and entrepreneurs.
Coaching in business
Over the years, I’ve worked with businesses and entrepreneurs both at the start of their businesses and once they are established. During this time, I’ve discovered that coaching has been a great resource for them, as it’s helped them check in with their goals and have a soundboard to work through any queries or concerns. I’ve also found that there are some common concerns and pitfalls that they face.
My top tips:
1. Step outside of your comfort zone
It’s easy for leaders, managers and entrepreneurs to get caught up in their day-to-day responsibilities and tasks. However, to grow both professionally and personally, I encourage business leaders to step out of their comfort zone and into their stretch zone. This is because, while their comfort zone might feel safe and familiar, it’s very easy to get stuck there. So, when they take even small steps into their stretch zone they can start to grow, and as a result, their comfort zone expands with them.
2. Connect with your team
Making an investment in your people will not only make them feel valued but will also encourage their own investment in your business. As your business grows, it is important to continue to help your employees grow in their careers along with the business. When people feel invested in, they are more likely to care about their work and the workplace.
3. Know your priorities
More often than not, leaders of businesses or start-ups are trying to keep their head above water and be all things to all people. This usually isn’t very sustainable or effective, so instead, they should focus on the business objectives. One of the best ways to do this is to set clear goals that result in propelling their business forward.
4. Be proactive, not reactive
Although progress requires actions, business leaders often fall into the trap of being reactive as opposed to proactive. Having clear goals can help with this, as they create a clear map for the way forward, but also look at current processes highlighting strengths and weaknesses so potential problems can be dealt with.
If you are considering becoming a professionally trained Business Coach and want to know more, join our one-day Business Coaching Taster Day with Adrian Webb.
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