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CPD Programme

Sales and Marketing Fundamentals

Sales & Marketing Fundamentals


CPD for Coaches Programme


This training is part of our Continuing Professional Development (CPD) for Coaches. It is aimed towards those wishing to advance their coaching knowledge and therefore you will need to have previously engaged in foundational coach training.


A practical and empowering CPD session to help you to market, promote and grow your coaching business. This event will help you attract clients; boost your visibility, profile and profitability on a minimal, modest and manageable budget.


The training will help you gain a greater understanding of the fundamentals of marketing and your marketplace, review, improve or fine-tune your current strategies and will help you develop a successful plan of action that’s right for you.  This programme includes the essential 4Ps of marketing; understanding your potential client's needs; using your unique selling point/proposition; clear communication techniques and messaging; networking effectively; harnessing social media; and harnessing your contacts and clients for opportunities, referrals, testimonials and introductions. It will also help you explore other ways of raising your profile online, at events, speaking, writing and in person.


You will leave the day with:

  • More clarity of effective marketing/sales strategies for coaches
  • Tips to boost your coaching business and attract and retain clients
  • Raised awareness of a clear, crisp, customer-focused and compelling marketing
  • Insight into the mix of marketing activity that will help your business flourish
  • Able to review, improve, introduce your website, leaflets and business card
  • More focused on your personal / business brand and unique selling points
  • More targeted with your marketing activities and actions
  • With a strategic plan of how to use your marketing materials and activities
  • More confidence and clarity around using social media
  • More skilled at networking effectively, nerve-free and strategically
  • With enhanced skills influencing and motivating contacts and potential customers
  • With tips and ideas for reaching and influencing your target audience
  • A plan of action for your marketing and business development.



About the trainer: Rasheed Ogunlaru is a leading life coach, speaker and business / corporate coach. He is the author of Soul Trader – Putting the Heart into Your Business and The Gift of Inner Success. His clients include entrepreneurs, entertainers, Chief Executives, organisations and the public. He is the Business Coach partner to the British Library’s Business & IP centre where he runs the inspiring Networking for Success and Soul Trader workshops for new and established business owners.He often speaks in the media including appearances on ITN and BBC News. He is known for his unique ‘become who you are’ approach and helps people of all backgrounds find fulfilment – from within. His first career was in PR/ media – including working as a press officer and media spokesman for Which? He went on to become Communications Manager for two campaigning organisations and is former Co-Director of Samaritans (Central London Branch). Rasheed also enjoyed a stint as a singer-songwriter.


Note: If you have a CPD voucher, please email us at bookings@the-coaching-academy.com to redeem your voucher and save your seat.


This training consists of 3 consecutive 120-minute training sessions on Tuesday 17th May, Wednesday 18th May, Thursday 19th May.

Session Timings

This course is made up of 3 sessions, which must be attended in full.

  • May 17th, 2022 at 18:00 for 2 Hours, 0 Minutes
  • May 18th, 2022 at 18:00 for 2 Hours, 0 Minutes
  • May 19th, 2022 at 18:00 for 2 Hours, 0 Minutes
May 17th, 2022
18:00 (UK Time)
Spaces Available