If you feel unsure of how to diagnose the issues which face small businesses, then you won’t after completing this module! The Business Diagnostics and Coaching solutions training day provides you with a wealth of business diagnostic tools that will help you and your client to gain a clearer understanding of the business environment in which they are working.
The early part of the business diagnostics and coaching solutions live training day considers basic diagnostic models such as a SWOT Analysis, while later you will rapidly expand your small business coaching toolkit. You will leave this session feeling at home with a range of “external models” such as PESTLE and Porter’s 5 Forces, as well as internal models including McKinsey’s 7S framework. Your new toolkit will also include the use of comparison models such as Kaplan’s Balanced Scorecard. Using these tried and tested frameworks with your clients will significantly add to your developing credibility as a small business coach.
New coaches in this field can sometimes feel that they are not up-to-speed in areas such as marketing and business finance. A number of useful marketing models are considered to help if you are in that position, including the Ansoff Growth Matrix and Life-Cycle Analysis. You will also deal with cash flow management and financial modellng for business start-ups – both key issues facing newly developing businesses.
Finally, this module looks at the importance to a small business of industry standards and best practice and recognised accreditation. Your coaching will need to be able to flex to accommodate these standards – potentially new and unknown to you as a coach, but highly influential in the thinking of your new clients.
If you are an existing student and wish to book your place on this accelerator day, please contact the office by email.