The Coaching Academy Blog

The Fundamentals of Coaching

Posted 3066 Days Ago in: Coach Plus Articles, Coaching Academy News, Coaching Articles, CPD for Coaches, Personal Success


If youíre subscribed to our weekly email Ė Personal Success Online, then youíre likely to be well aware of the exciting world of coaching. Wherever you are in your coaching journey, itís always a good idea to revisit the fundamentals of coaching.

If you’re subscribed to our weekly email – Personal Success Online, then you’re likely to be well aware of the exciting world of coaching. Wherever you are in your coaching journey, it’s always a good idea to revisit the fundamentals of coaching. It’s often the basic principles that can be forgotten.

What is coaching?

Coaching is about helping a client achieve their potential in life. It is about taking an idea or a dream and turning it into reality. It is about focus, intent, commitment and enthusiasm from both sides (the client and the coach). Above all, coaching is about results. It is about results that can be seen, experienced, measured and quantified. A coach is not there to provide advice or answers. Instead they have a belief that everyone has the answers within themselves and the skill and practice of coaching is to help the client to find those answers within and bring them to the surface where they can be converted into positive action.

How is it different to counselling and psychotherapy?

It is distinctively different to counselling and psychotherapy where patients typically have a problem arising from a specific incident, condition or trauma. A therapist or counsellor will invariably look to the past to find solutions to an existing condition. A Coach is not concerned with the past. Coaching is exclusively about where a client is now and where they want to be in the future.

There are 2 things that a coach must never be in sessions...

1.) A coach is never judgemental

2.) A coach is never critical.

In coaching there is no success or failure, there is only the result of an action. Remember coaching is about results.

The GROW model of coaching…

There are many approaches to coaching but here at The Coaching Academy, we favour arguably the most well-known model - GROW. G represents GOALS or what you / the client want to achieve. R represents REALITY or what is happening now. O represents OPTIONS or exploring what could be done. W represents WILL or the WAY FORWARD. In other words the what / when / how for taking actions forward. This is a very simple breakdown of the GROW model of coaching. During a coaching session a coach will work through each stage of this process to aid a client’s desire to move forward in their lives or work situation. Coaching is a progressive process where stumbling blocks are converted into stepping stones and where each step brings the client closer to the fulfilment of their desires and potential.

There are 2 key elements or values that must be at the heart of the coaching process…

1.) Awareness

2.) Responsibility

If you know of anyone who would be interested in discovering more about coaching and gaining coaching skills then they can apply to attend our free 2 day coaching course –


basics Coaching Academy coaching fundamentals coaching journey counselling Future GROW model for coaching now Personal Success Online psychotherapy Skills tca work situation


Other Articles

Posted 3052 Days Ago in: Coaching Articles, Tips

Why You Need A Coaching Niche

The temptation when setting up in business is to try to appeal to as wide an audience as possible. Experienced coaches and marketing specialists warn however this is not the path to success but a fast route to frustration and ultimate failure. Defining your niche and speciality is crucial to your financial success as a coach.

Read More

Posted 3066 Days Ago in: Coaching Articles, Corporate Coaching Articles, TCA Corporate, Tips, Trainer in the Spotlight

Your Habits - Good Or Bad? - Susan Grandfield

How do you butter your toast? How do you pack your case before going on holiday? How do you relax at the weekend? How do you deal with stressful situations? How do you respond to people who cut you up on the motorway? Your answer to each of these questions tells you something about your patterns of behaviour or habits.

Read More

Call Us On 0208 996 5057