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Today we talked to Matthew Phelps, to discuss his coaching niche helping brides, grooms and others to navigate the stresses building up to their wedding.
My niche is wellbeing but within this I am marketing a “wedding” niche
A conversation with some wedding photographers at a networking event got the old cogs whirring! We were discussing the various stresses of weddings and it just seemed to fit nicely with the wellbeing aspect of my business.
I’m passionate about wellbeing and seeing people climb out of ruts or negative situations. Weddings can be extremely stressful for a host of reasons. I’d like to see more people worry less and enjoy the planning and lead up to their big day. Perhaps the “S” part of my DISC personality profile comes through there- (to find out more about DISC personality profiling, contact The Coaching Academy).
Both bride and groom want to look their best on their wedding day so I can help with weight and fitness goals. Time management is also a factor and coping with the various stresses that go with planning.
Ultimately a happier more balanced approach to their wedding day. Looking and feeling their best and being able to look back and enjoy the memories.
I currently find my clients through mutual referrals from weddings suppliers.
At this stage, I mainly market myself through Twitter, sending Tweets using the hash tag #weddinghour as my company is still in the process of getting off the ground. The aim will be to market at wedding fairs, contact with other weddings suppliers and to possibly feature in magazines.
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Posted 1414 Days Ago in: Niche Spotlight
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