This week's niche in the spotlight: helping "Mompreneurs", or entrepreneurial mothers to build their own business, with Sandra Heim.
I help mothers in building up their own business, so that they can live their whole potential, be financially independent and still have enough time for their children and family.
I wanted to have a very clear niche in order to position myself as an expert and to build up a community of like-minded people. I love entrepreneurship and I also love to empower women. I was contemplating a lot about the right niche. One day while I was driving my car I suddenly knew: I want to work with mothers!
Seth Godin says: “I believe that being an entrepreneur is one of the highest impacting things you can do. It is your chance to make a dent in the universe.” That is also true for mothers. Coaching Mompreneurs brings those two powerful groups together.
I am a mother myself and I am facing the same challenges my clients do. Tony Robbins once said that being a mother is probably the most important job on earth. Still, mothers risk poverty in later years and miss profound appreciation for their 135-hour-job. My dream is that mothers become a powerful force for social change. Gaining independence through our own businesses is step number one.
Usually my clients need support in:
I am the biggest fan of my clients which I mirror to them. From their feedback I know that they gain self-confidence and release a lot of pressure, finally realise that they can do it and already have all that it takes. As a consequence they become more successful in their businesses and happier with their family life.
I went online in February 2014 and focused on finding my clients on the net. Nevertheless I converted practice clients into paying customers, for example, I found a new client while visiting a meeting at my daughters’ kindergarten.
I learned what a website needs in order to convert visitors into newsletter subscribers and eventually customers. In my website copy, I concentrate on the dreams and problems of my niche, so that they can feel understood and connected. I publish a weekly blog with free “mini-coaching” for my niche. That way I build up my newsletter list where I can promote coaching and future products to ideal customers.
Oh yes, I am! It’s so easy to fall into the “advice trap” and I am very grateful that The Coaching Academy offers such a clear stand here. I am proud that I have this training and understanding of what pure coaching really is. To see my clients prosper through insights they gained from self-exploring is so rewarding.
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