Posted 2002 Days Ago in: Niche SpotlightCategoriesTagsSearch
We're talking to The Coaching Academy's coaches about their uniquely inspiring niches! Today we talked to Carole MacDonald to discuss her coaching niche, helping patients confidently plan a way forward after finishing with a counsellor.
My niche is to coach people who have finished with a counsellor and have all the tools and motivation to move forward, but are unsure where to go next.
I have experience as a client to counselling and I have some counselling qualifications. Then, after studying and learning about coaching, I wished that there could have been a coach in my niche after I, myself, had finished with my counsellor.
To finish with a counsellor is a daunting experience and it can leave you feeling very flat and almost depressed. The counsellor will have helped the client: to work towards the future, to see why the future was so hard to see and why the present was even harder to deal with. Clients who have previously worked with a counsellor have often developed newfound skills and confidence, and yet, they usually do not know how to use these skills and confidence moving forward. I have experienced this personally.
So, after learning about coaching and the way it can empower a client to use their own resources and strengths, I fell passionate about using my coaching skills to help a client to become both empowered and motivated.
The challenges for the client can seem huge as they take the first steps unaided. Counselling has often helped my clients to reflect on the past, so looking forward can seem impossible. I help my clients to be able to use newfound positivity and tools, to strengthen them and to put them into practice, empowering them to move forward.
My clients benefit from coaching as they can set positive, forward-focussed goals, as well as the steps to reach them. They can draw on their own strengths in order to realise what they are able to achieve.
My husband is a therapist and so I have many connections in the counselling world, both privately and within the NHS.
Marketing is currently a struggle for me. I am looking into the option of advertising in some counselling magazines and literature.
I am looking into the possibility of running a wellbeing workshop and inviting private counsellors in the area, in order to show them what hiring a coach can offer their clients.
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Posted 2086 Days Ago in: Coaching Articles
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Posted 2093 Days Ago in: Niche Spotlight
Many of our coaches are doing fantastic work in very unique, surprising and inspiring niches. We are delighted that our coaches will be sharing their niche with us in our new series of articles: Niche in the Spotlight! Here's why finding your coaching niche can be so beneficial... and how to find your own!