My coaching niche is health and well being. I chose it because as a result of my experience at the Coaching Academy’s Certificate in Coaching – 2 day event. I went on to set myself goals around my health and well being and as a result I lost 8 stone and became a personal trainer.
I have always had a ‘calling’ to help people. In the summer of 2008 I began exploring courses that would enable me to do this effectively and with a qualification. I looked at counselling courses and then finally came across coaching as way of increasing my skills so I could ‘help’ others achieve their goals.
My initial thoughts were to apply coaching to my existing skills as a change communications professional and also use it for general personal development.
I have worked in internal communications for 10 years – promoting and implementing change programmes to staff in the public sector
I loved exploring values and beliefs. It was a fascinating learning experience as both a coach in the making and in relation to my own values and beliefs.
The most rewarding thing was putting into practise my skills with clients and witnessing the amazing effects of the power of coaching and how it can help clients reach their goal and move towards the success they want.
I liked the social interaction at the accelerator days, developing new tools, working with new people, sharing stories and being coached by my peers.
I worked on the qualification during evenings and weekends. I was able to use my lunch hours to coach clients and I was able to complete the all module course work and attend the accelerator days in about 6 months.
I was also learning to drive and finalising my personal trainer qualifications and had a full time job! So I had to become even better at time management!
I am now coaching and personal training clients, in all the areas of health and well being - from increasing fitness to managing weight loss. I am also using my coaching skills in my role as a communicator, coaching clients in change environments.
My coaching niche is health and well being. I chose it because as a result of my experience at the Coaching Academy’s Certificate in Coaching – 2 day event. I went on to set myself goals around my health and well being and as a result I lost 8 stone and became a personal trainer. I believe successful change in lifestyle, wellbeing, health and weight loss is a combination of having a:
My lifestyle change inspired me to identify my true niche.
For my business to grow both online and offline and for more people to know how coaching can really have a positive and long lasting effect on health, well being and weight loss.
When a client says, I really have no ideas or options left… I like to use the following question. What if you did know what to do? What would you do?
I think coaching is process where people really find out who they are! For me being part of this journey and seeing clients develop, grow and learn to trust in their own self and what they can really achieve, is truly special.
Be coached yourself; experience what coaching is in the first instance. You cannot understand the power of coaching unless you yourself have been coached! Check out if coaching is for you by attending a coaching taster course like the 2 day certificate.
Coach as many non coaches as possible, because this will be the reality of what working life as a coach is like. Remember to value your free sessions by reiterating their worth to pro bono clients but make sure you give value in both time and effort.
Remember the assessors are there to help you and give you the feedback you need.. to improve. Take on board the feedback after each assessment and incorporate those into your next assessment. This is valuable information to improving yourself between assessments. Prepare you and your client for your assessment and choose a client you have coached before, don’t make your first coaching session with a new client your assessment.
Learn who your audience are and target them with what they want – not what you think they want! Remember you are the expert in your niche – make your clients come to you- become the ‘must have’ coach that everyone ones to work with. However, whilst niches are important don’t be afraid to grow and stretch as coach yourself and take on clients who want to be coached on any subject matter. If they are coming to you to be coached then they want you, regardless of your niche.
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Tags:coach in the spotlight success stories coaching journey Zahra Shah fitness coach coaching academy personal performance diploma
Posted 1571 Days Ago in: Bev James, Coaching Articles
Having a clear vision for your business, supported by a well-researched business plan makes the difference between building a business and building a profitable business – provided the strategy is sound.
Posted 1571 Days Ago in: Coach Spotlight, In The Spotlight
Before I started the course, I decided that I wanted to use coaching to set up a separate business alongside my “day job”. Having worked in marketing, I was looking for something to complement this and give me a sense of contribution.