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Coach In The Spotlight Special - Annie Ashdown

The Coaching Academy Blog

Posted: October 2013

It's time to shine our spotlight on another coach success story! Nothing pleases us more than when our coaches get in touch to share their news. So, when graduate from 2002, Annie Ashdown contacted us to let us know about her 2nd book, we were keen to find out what else she's been up to for the past decade...

It's time to shine our spotlight on another coach success story! Nothing pleases us more than when our coaches get in touch to share their news. So, when graduate from 2002, Annie Ashdown contacted us to let us know about her 2nd book, we were keen to find out what else she's been up to for the past decade...

• When did you graduate from The Coaching Academy?

I graduated from The Coaching Academy May 2002. I left my career in TV after 15 years, hired a coach for 3 months and was so blown away, I changed direction and called The Coaching Academy to enrol on the first available course and have never looked back.

• Where are you now? How are you using your coaching skills?

My second book, "The Confidence Factor" has just launched and I am on now working on my third. I'm also developing a series with a major broadcaster...

Since graduating, I co-hosted 13 episodes of a series with Jeremy Kyle for ITV1 and I was resident coach on Bump and Grind on Sky 1. I have a clinic at Harley Street and my 1-1 clients include household names in both corporate and celebrity world. I am a regular Guest Expert on BBC Radio and on TV and am about to begin as a regular blogger for Huffington Post.

I have contributed and/or been featured in Daily Mail, Daily Express, Telegraph, Gulf News, Glamour, Cosmopolitan, Closer, Red, Zest, Slimming world, Health and Fitness amongst many others. I was recently key speaker for 500 female entrepreneurs and I often give talks to empower people to be authentic and encourage them to stand up and shine.

• What do you enjoy most about being a coach?

When clients smile and say ‘aha’. I remember that so well when I started my own journey of self- discovery. Breaking through blind spots and having a heightened awareness is really exciting and I just LOVE it when clients change their perspective. I love seeing clients walk out after a session motivated, inspired and sparkling.

One of my clients who was committed to change but very fearful, left a highly paid job , started her own fashion brand and within no time Royals and A listers were spotted wearing her outfits. One male client who is a very successful entrepreneur was terrified of public speaking and after 2 sessions he found his voice and went to Morocco for a client event and gave a speech to 100 people. First time he had spoken publicly in 15 years, as he used to just freeze. A teen I worked with who wouldn’t speak up in class suddenly started sticking her hand up and standing up in lessons and the Headmaster called her mother to ask what had happened for such a breakthrough. All of these examples are the Power of Coaching!!

What is your favourite coaching question?

Are you willing to go to any length to change what isn’t working?

• Tell us a bit more about your new book ...

"The Confidence Factor" launched on the 18 Sept 2013 and is illustrated with real life case studies. It is a practical, no nonsense guide to building self-confidence and enabling success. Over the last 15 years I have researched extensively, read endless authorised biographies, studied body language and carefully observed the mind-set and communication skills of high-achievers. I learned that it isn’t about luck but about having the right attitude, taking action, changing behaviour, taking one step, one goal, one priority at a time, a day at a time.

The book reveals tools and techniques I used to overcome lack of confidence and low self-esteem and includes exclusive first hand insights from well–known high achievers who have overcome adversity - Lynne Franks, Sam Roddick, Denise Robertson MBE, Jo Fairley, Holly Tucker and Sophie Cornish MBE, Carla Buzsai, Hollywood Super coach Michael Niell, Judy Piaktus and many more.

 

What a great update post graduating Annie! We're looking forward to reading your book and keeping in touch with even more of your your future successes!

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