We asked our graduates why they had decided to train with The Coaching Academy, and they came back with six key responses. Perhaps some of these ideas ring a bell with you?
Just as in the field of counseling, coaching remains an unregulated profession, and with no internationally agreed regulatory body in place in this comparatively new discipline, The Coaching Academy has taken the lead in establishing an ethical framework within which the profession can develop. All coaches qualifying with The Coaching Academy are asked to join with our tutors, staff and associates in subscribing to our Code of Conduct – key points that guide all our activities. As The Coaching Academy’s graduates make up 80% of the UK’s practicing coaches, it is easy to see that our Code of Conduct is the most meaningful point of reference on ethical standards within coaching today.
The Coaching Academy’s Code of Conduct
All staff, tutors, graduates, associates, members, fellows and licencees of The Coaching Academy must agree to follow this code of professional conduct:
If you want to train to be a coach, the best people to learn from are those who are already successfully coaching. Our team of trainers all run successful businesses as personal and business coaches. Our trainers include some of the best coaches in the UK – which means they can act as great role models for your own future practice. Some of the coaches you will meet when training with us first encountered The Coaching Academy as curious delegates on our introductory Certificate in Personal Coaching weekend course. Perhaps like you they wondered if coaching could give them impetus in finding a whole new personal and professional life. Now they run coaching businesses with clients across the world. Why not follow the same path?
If you are looking for a cutting-edge qualification that is internationally recognised as the gold standard, our diplomas are just what you are looking for. Why not send a strong signal that you are a professional coach with a professional attitude? Our coach training model has been developed over eight years of research and feedback, and we aim to continually improve and update our courses to meet the changing needs of our coaches and the profession. Our training is successful for many reasons, including the quality of the materials, the ongoing support you receive while you train, the motivational live study days you will attend and the community of fellow students and coaches you will join. Our training courses have been developed in consultation with professional coaches and students of coaching and we are convinced they are the best available anywhere.
Our students know that a diploma from The Coaching Academy is not an entry level qualification. Anyone who has attended the introductory Certificate in Personal Coaching weekend course will understand that they have dipped a toe in the waters of coaching but no more. In terms of your development as a coach there is no substitute for the in-depth training offered by The Diploma in Personal Performance Coaching, or one of our three other diploma courses. It simply isn’t possible to meaningfully train as a coach just from reading a book, no matter what some might suggest. Our model of training is a mixture of live study, live assessed coaching, as well as home study. You gain real hands-on experience of coaching as you train. The depth of knowledge you will gain on our diploma courses means your professional ability will stand up to the closest scrutiny from any future potential client. You will be the best possible personal coach because you have studied in a way that immersed you in the subject. If you want to simply read a book and then tell yourself you are a coach, that’s fine. But you will be cheating yourself – and crucially you will be cheating your clients too.
Clients are prepared to pay significant professional fees to the right coach. But for that money they expect to meet a coach who has invested more than a couple of hours in their own education. Taking an entry-level course in coaching is simply not going to cut it in the professional world. When dealing with a coach, professional clients expect to meet someone who has done more than merely scratch the surface of the coaching discipline. When someone decides to undergo professional training as a coach, they are opening up a whole new personal and professional world. As a coach you become one of a few professionals who can command high fees, work internationally (over the phone from your home office if you wish) and still achieve a work/life balance. Our students agree with The Coaching Academy’s philosophy that the benefits of training as a professional coach are such that investing seriously in this education is 100% worthwhile.
The financial rewards of working as a performance coach can be considerable but The Coaching Academy and its students know that the personal benefits are even more significant. You have the freedom to work whenever you want to, wherever you want and with whoever you want. You can work face-to-face or over the telephone, you can travel or stay at home, you can work with one client at a time or many. Ultimately you are in charge of your own destiny. And what’s more you can help shape the futures of your clients in a positive way too. You really can turn your passion for people into your profession. We believe you will never find a more satisfying career. Our coaches report that when they help others to improve their lives their own personal success blossoms too.