4. The Diploma in Small Business Coaching Syllabus
This syllabus is the most advanced in the UK, designed by professional coaches and endorsed by academic bodies; it eclipses anything offered elsewhere and any coach undergoing this level of professional training will stand head and shoulders above anyone who has attended a lesser programme.
Live training Accelerator Day
Strategic Planning and Performance Evaluation
- The need for a long-term business goals: The Exit Plan
- Measurements for success of the long-term plan
- Coaching the small business leader towards the final goal
- Diagnostic sessions to establish the reality of the business situation
- Ideal business structures
- Key Performance Indicators
- Monitoring and evaluating processes and systems
Live training Accelerator Day
Business Diagnostics and Coaching Solutions
- Diagnostic tools to understand the business environment
- Coaching using basic diagnostic models including SWOT Analysis
- The use of “external models” including PESTLE and Porter’s 5 Forces
- Developing the use of “internal models” including McKinsey’s 7S Framework
- Marketing models including the Ansoff Growth Matrix
- Cash-flow management and financial modeling for business start-ups.
- Industry standards, best practice and accreditation
Live training Accelerator Day
Sales and Marketing
- Aligning the sales and marketing vision
- The customer sales journey and the sales process
- Cross-selling, pricing and maximising every sales opportunity
- Selling to different customers types in the most impactful way
- Marketing to hit a customer’s hot buttons
- Establishing a marketing strategy
- Clarity around the market, the competition and the customer
- Measuring the success of the marketing activity
Live training Accelerator Day
Customer Focus
- Customer profiling and the identification of profitable customer types
- The industry maturity curve
- Positioning the small business in relation to the competition using the 4Mat system
- Customer account management
- Selling in the way the customer wants to buy
- Communication and sensory preference to identify customer types
- Customer service, complain handling and managing conflict using empowering language
Live training Accelerator Day
You and Your Business
- Coaching to support business vision and purpose
- Goal setting in line with business purpose
- The role of the business owner’s personal brand and values
- Establishing a balance between home, work and family
- Coaching through burnout and stress
- Coaching effective responses to issues around time management
Live training Accelerator Day
The Practicalities of Being a Business Coach
- Establish yourself as a successful small business coach
- Session structures and associated fees
- The logistics of managing multiple clients
- Contracts
- Building multiple sales channels and processes
- Defeating the common obstacles to business success
Bonus home study module
Coaching Around Time Management
- Viewing time as a crucial business resource
- Working smarter not harder
- Using the Urgency Index to prioritise actions
- Recognising and defeating time-wasting activities
Bonus home study module
Getting Started
- Differentiating a Unique Selling Point for your services
- Creating and growing sales
- Identifying profitable customer types so you can spend the majority of your time with them
- Promotional planning
- Achieving clarity around your business service prior to launching it
Your Diploma programme is accompanied by a comprehensive resource kit of samples, scripts and plans which you can follow until you have developed your own way of doing things.
You will be given a set of scripts so that you will know what to say in each of these situations:
- You answer the phone to a new client
- Someone tells you that your fees are too high
- A client misses or is late for a session
- You are not sure whether coaching is the right type of intervention for this client
- You are looking for new business and you would like to get referrals from your clients
- You want to get media coverage – this is the best way of approaching a journalist
Fees:
- The best way to do market research to find out what other coaches are charging
- How to design a fee structure which means that you don’t charge too much and you don’t charge too little
- The retainer fee approach which means that you aren’t tied to specific hours on specific days
- Why you should be proud of what you do and confident in your abilities so that you can earn a part-time income equal to your full-time income
- A ready-made fee structure for new coaches which is based on our experience
Marketing (no previous knowledge is required)
- How to set up a website which gets ranked in the search engines
- Sample adverts for advertising on Google
- A sample newspaper advertisement
- A sample email to send out to your contacts
- A marketing plan
- How to choose your business name
The contact details for:
- Web designers and graphic designers we have used
- The best company to host your website and where to buy your domain name
- The contact details of where to register as a new business
- Where (and how) to register a company
On graduation we will present you with a set of professionally printed business cards to get you started! |
