Successful Client Acquisition Course
Areas to be covered will include:
Generate market awareness - Why market your business?
Why the biggest brands still market their business. Building a sustainable business relies on continuous throughput of new clients. Develop a marketing philosophy with your coaching business.
Target market/niches - Who do you want to have as clients?
People like specialists, you don’t have to offer coaching to everyone, you may have an interest in an area you’d like to specialise in. Defining your ideal clients will enable you to find them more easily.
Segmentation - Where can you get in touch with your ideal clients?
Make your marketing effort go further by targeting your clients in ways and places that they are easy to find.
Benefits - What are people really buying when they choose coaching?
Think about what coaching has done for you already. What goals have you moved forward on? How much has your confidence increased since starting your coaching journey? Clients want the kind of end results you are experiencing.
USP’s - What makes you the perfect choice as coach?
How to make yourself stand out from other coaches. How to use your own story and experience to attract clients.
Adding value without cost - How to enhance your coaching offering
Low or no-cost ways to add value to your coaching offering to make you the coach of choice. Creating additional extras that give extra value to your coaching clients that cost you very little money.
How to introduce yourself and describe what you do clearly and concisely
Looking and sounding confident is the first step to selling your coaching services. What will you say when someone asks you what you do? How to describe what you do in the best way to generate interest from your listener. Creating a business card and business name that reflects the image you want to portray to potential clients.
Calls to action - How to encourage people to make a decision to purchase
How to move people from “That’s interesting” to “Yes please!” Ways to encourage the decision to purchase coaching. How to position the “free” coaching session idea.
Our superb trainers with a proven and successful business background will reveal the secrets that started them on the road to being at the top of their profession!
Call 0208 789 5715 now
for further information on our Successful Client Acquisition Course
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Why not take Successful Client Acquisition Course alongside one or more of our other courses to round out your skill set to its widest capacity?
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