3. You’ve qualified as a Corporate and Executive Coach – what happens now?
First, your course fee is a one-off payment for life, your membership continues way beyond the end of your qualification course.
During the course we teach you how to set up a coaching business, if that is what you want to do. We have created a marketing system that works, even if you have never run a business before.
There are hundreds of people in the UK and thousands worldwide who make an excellent living from coaching – many over £100,000 a year. The coach trainers who work with you thought the qualification programme are all experienced professionals and you can call on their expertise as you wish.
The market for coaching is growing as more and more people become aware of the powerful effects of having one-one one support in their personal and professional lives.
We will show you how to find your own clients then set you up with a system which will allow you to increase or decrease the number of clients you have effortlessly.
You will be shown how to set fees, find an area of speciality and set up a professional practice.
Your Programme is accompanied by a comprehensive resource kit of samples, scripts and plans which you can follow until you have developed your own way of doing things.
You receive a set of scripts so that you know what to say in these situations:
- You answer the phone to a new client
- Someone tells you that your fees are too high
- A client misses or is late for a session
- You are not sure whether coaching is the right type of intervention for this client
- You are looking for new business and you would like to get referrals from your clients
- You want to get media coverage – this is the best way of approaching a journalist
Comprehensive information on what to fees to charge:
- The best way to do market research to find out what other coaches are charging
- How to design a fee structure which means that you don’t charge too much and you don’t charge too little
- The retainer fee approach which means that you aren’t tied to specific hours on specific days
- Why you should be proud of what you do and confident in your abilities so that you can earn a part-time income equal to your full-time income
- A ready-made fee structure for new coaches which is based on our experience
Marketing information (no previous knowledge is required)
- How to set up a website which gets ranked in the search engines
- Sample adverts for advertising on Google
- A sample newspaper advertisement
- A sample email to send out to your contacts
- A marketing plan
- How to choose your business name
The contact details for:
- Web designers and graphic designers we have used
- The best company to host your website and where to buy your domain name
- The contact details of where to register as a new business
- Where (and how) to register a company
On graduation we will present you with a set of professionally printed business cards to get you started!
PLUS
We will give you a free consultation and assessment of your business name and idea and on graduation a one hour marketing consultation where we help you devise your marketing plan.
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