4. The Corporate and Executive Coaching Programme Syllabus
This syllabus is the most advanced in the UK, designed by professional coaches and endorsed by academic bodies; it eclipses anything offered elsewhere ands any coach undergoing this level of professional training will stand head and shoulders above anyone who has attended a lesser programme.
Module - Practicalities of Corporate Coaching
- The context and demand for executive coaching
- The benefits of executive coaching
- Organisational cultures
- Organisational dimensions
- Key challenges in organisations
- The role of the executive coach
- Stakeholders
- Manager as coach
- Negotiating contracts
- Aspects of confidentiality
- Gathering information on clients/organisations before coaching
- Using GROW in organisations
- Measuring progress from coaching
- Strategies for getting going as an executive coach
Module - Coaching Leadership
- Definitions
- The context of leadership
- The difference between leaders and managers
- Different power bases
- Styles of leadership
- Transformational leadership
- Leadership behaviours and competencies
- Common issues facing leaders
- Coaching from strengths
- Identifying areas for coaching
- Using GROW in leadership development
- Strategies for coaching leaders
Module – Coaching Through Change
- Models of change in organisations
- Overcoming resistance to change
- Overcoming the fear and threat represented by change
- Change in complex organisational environments
- Ensuring change is linked to a motivational vision of the future
- Successful and sustainable change
- Coaching individuals and organisations through potentially stressful situations
Module – Coaching Towards Conflict Resolution
- The effects of conflict on organisational and individual success
- Causes of conflict
- Symptoms and types of conflict
- Strategies for coaching through a conflict situation
- Different types of individual response to conflict
- Managing and reducing the level of conflict
- Coaching to find win/win situations
Module - Effective Team Coaching
- The skills of team coaching
- The art of facilitation
- State management
- Setting up team coaching
- Measuring progress achieved through coaching
- Team development
- Profiling in teams
- The coaching equation
- Sources of interference in teams
- Goal setting in teams
- Establishing a clear starting point
- Achieving consensus on actions
- Defining ‘how things are done’
- Conducting learning reviews
Module - Career Management in the Corporate Environment
- The context of career management
- Career belief audit
- SWOT analysis
- Designing careers
- Setting career goals
- Career tactics
- Managing influential relationships
- Sources of motivation
- Maintaining motivation
- Managing performance
- Challenge and support
- Coaching strategies for increasing self image
- Coaching strategies to develop self-awareness
- Organisational value systems
- Personal values versus company values
Bonus Written Materials Covering...
Module - Selling Coaching
- Definitions
- The case for business coaching
- The context of small businesses
- Networking
- The approach to small businesses
- Selling coaching
- Fact find needs analysis
- Presenting solutions
- Tools for business coaching
- Measuring success of coaching
Work-Life Balance
- The importance of balance
- 10 step checklist
- Prioritising
- Tools to use with clients
- Prompting self-awareness in clients
- Establishing and maintaining boundaries
- Motivating tips
- Draining issues and blame
- Increasing productivity
- Dealing with stress
- Visualisations and relaxation
NLP in Business
- Introduction to NLP
- Glossary of NLP terms
- Metaprograms
- Aspects of time
- Reviewing commitments
- Strategies for mastering time
- Time as an investment portfolio
- Planning for success
- Problem-solving frameworks
Your Programme is accompanied by a comprehensive resource kit of samples, scripts and plans which you can follow until you have developed your own way of doing things.
You will be given a set of scripts so that you will know what to say in each of these situations:
- You answer the phone to a new client
- Someone tells you that your fees are too high
- A client misses or is late for a session
- You are not sure whether coaching is the right type of intervention for this client
- You are looking for new business and you would like to get referrals from your clients
- You want to get media coverage – this is the best way of approaching a journalist
Fees:
- The best way to do market research to find out what other coaches are charging
- How to design a fee structure which means that you don’t charge too much and you don’t charge too little
- The retainer fee approach which means that you aren’t tied to specific hours on specific days
- Why you should be proud of what you do and confident in your abilities so that you can earn a part-time income equal to your full-time income
- A ready-made fee structure for new coaches which is based on our experience
Marketing (no previous knowledge is required)
- How to set up a website which gets ranked in the search engines
- Sample adverts for advertising on Google
- A sample newspaper advertisement
- A sample email to send out to your contacts
- A marketing plan
- How to choose your business name
The contact details for:
- Web designers and graphic designers we have used
- The best company to host your website and where to buy your domain name
- The contact details of where to register as a new business
- Where (and how) to register a company
On graduation we will present you with a set of professionally printed business cards to get you started! |
