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All staff, tutors, graduates, associates, members, fellows and licensees of The Coaching Academy must agree to follow this code of professional conduct:
- Always conduct themselves to the highest level of ethics, integrity, accountability and responsibility.
- Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
- Maintain the good reputation of the profession in general and The Coaching Academy in particular.
- Respect the absolute right of the client’s confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
- Recommend different coaches or resources when these will be more appropriate to the client’s needs.
- Refrain from offering professional information or advice that they know to be confidential, misleading or where the accuracy is beyond their competence to assess.
- Endeavour to enhance public understanding and acceptance of professional coaching.
Share skills and experience with fellow members and associates of the Coaching Academy to further increase the body of knowledge, skills and competencies of such parties. |
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